Before you start writing content, develop a list of keywords for your subject. Then use this list to ensure your content will get indexed to your topic. Here's a few ways to get ideas:
1. If you already have traffic, getting the actual keywords your readers used is easy enough with Tracking Software. Any search terms used to find your site will be listed in the logs.
2. Browse through sites like Delicious and Magnolia to see how people are tagging sites similar to yours (or your site if you have the traffic).
3. Google AdWords keyword tool (https://adwords.google.com/select/KeywordToolExternal) is useful to see both keyword volume and advertiser competition. Google recently changed the search volume from little green bars to approximate number figures, so now it's much easier to figure out volume differences. This tools can give good indications about how much revenue may be generated from those keywords.
Put Keywords in your Content
Make sure you embed these keywords into strategic areas as you write the content. At the same time, don't forget to write the content for your readers first, and the search engines second!
- title tags
- h1, h2, h3 tags
- strong & em tags
- link labels
- file names
- alt tags
- first line of first paragraph
Keyword Density
The Ranks NL Webmaster Tools has a very cool keyword density analyser. Use this to get feedback on how well your keyword targets are being met. If this tool reports that you're a little light, go back and add more keywords into your content.
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