Redirect Non-WWW to WWW URLs
To a search engine web addresses like http://mlntips.com/ and http://www.mlntips.com/ are different websites. The problem is your link popularity will get diluted between the two versions.
Check if this is the case by looking at the Page Rank with & without the WWW in the URL. If the Page Ranks are different, you'll want to fix this problem.
The solution is to use a 301 Redirect from the "non-WWW" version. Doing this will consolidate your link popularity to a single URL.
Moving Pages with 301 Redirects
Another reason for setup up permenant redirect is when you move the location of a webpage, change it's name or move it to a different domain name.
Using a meta refresh is the wrong solution for this problem because it is used by spammers to trick search engines. On the other hand, a 301 redirect tells the search engine to update their records and replace the old URL with the new one.
Sources of info & Instructions how to set up 301 Redirect:
Tuesday, February 23, 2010
Keyword Analysis
Researching Keywords
Before you start writing content, develop a list of keywords for your subject. Then use this list to ensure your content will get indexed to your topic. Here's a few ways to get ideas:
1. If you already have traffic, getting the actual keywords your readers used is easy enough with Tracking Software. Any search terms used to find your site will be listed in the logs.
2. Browse through sites like Delicious and Magnolia to see how people are tagging sites similar to yours (or your site if you have the traffic).
3. Google AdWords keyword tool (https://adwords.google.com/select/KeywordToolExternal) is useful to see both keyword volume and advertiser competition. Google recently changed the search volume from little green bars to approximate number figures, so now it's much easier to figure out volume differences. This tools can give good indications about how much revenue may be generated from those keywords.
Before you start writing content, develop a list of keywords for your subject. Then use this list to ensure your content will get indexed to your topic. Here's a few ways to get ideas:
1. If you already have traffic, getting the actual keywords your readers used is easy enough with Tracking Software. Any search terms used to find your site will be listed in the logs.
2. Browse through sites like Delicious and Magnolia to see how people are tagging sites similar to yours (or your site if you have the traffic).
3. Google AdWords keyword tool (https://adwords.google.com/select/KeywordToolExternal) is useful to see both keyword volume and advertiser competition. Google recently changed the search volume from little green bars to approximate number figures, so now it's much easier to figure out volume differences. This tools can give good indications about how much revenue may be generated from those keywords.
Put Keywords in your Content
Make sure you embed these keywords into strategic areas as you write the content. At the same time, don't forget to write the content for your readers first, and the search engines second!
- title tags
- h1, h2, h3 tags
- strong & em tags
- link labels
- file names
- alt tags
- first line of first paragraph
Keyword Density
The Ranks NL Webmaster Tools has a very cool keyword density analyser. Use this to get feedback on how well your keyword targets are being met. If this tool reports that you're a little light, go back and add more keywords into your content.
Subscribe to:
Posts (Atom)