Tuesday, February 23, 2010

301 Redirects

Redirect Non-WWW to WWW URLs
To a search engine web addresses like http://mlntips.com/ and http://www.mlntips.com/ are different websites. The problem is your link popularity will get diluted between the two versions.

Check if this is the case by looking at the Page Rank with & without the WWW in the URL. If the Page Ranks are different, you'll want to fix this problem.

The solution is to use a 301 Redirect from the "non-WWW" version. Doing this will consolidate your link popularity to a single URL.

Moving Pages with 301 Redirects
Another reason for setup up permenant redirect is when you move the location of a webpage, change it's name or move it to a different domain name.

Using a meta refresh is the wrong solution for this problem because it is used by spammers to trick search engines. On the other hand, a 301 redirect tells the search engine to update their records and replace the old URL with the new one.

Sources of info & Instructions how to set up 301 Redirect: